Kathmandu : PATA Nepal Chapter along with NTB, Nepal Airlines and 11 different travel trade companies participated at the PATA Adventure Travel and Responsible Tourism Conference and Mart 2018 .
PATA ATRTCM 2018 , held in Al Ain, United Arab Emirates (UAE) , brought together international experts at the forefront of the adventure travel industry from both the private and public sectors to discuss the issues and opportunities in travel and tourism.
Different 11 private travel trade companies from Nepal participated in the mart including Langtang Ri Trekking and Expedition , Highground Adventures Nepal, Royal Mountain Travel, Explore Himalaya Travel & Adventure, Himalayan Holidays Trekking, Adventure Outdoor Treks and Expedition , Nepal Sanctuary Treks, Himalayan Kailash Travels & Tours, Shivalaya Tours, KGH Group of Hotels and Resorts and Soaltee Crowne Plaza.
The event was opened by Sultan Al Mutawa Al Dhaheri, Executive Director – Tourism Sector, Department of Culture and Tourism, Abu Dhabi on February 21.
Delegates heard from a diverse line-up of international speakers at the conference under the theme ‘Adventure in a New Era’. The topics included ‘2018 Adventure Travel Trends – looking ahead to 2021′, ‘Partnerships for a New Era’, ‘New Operators for a New Era’, ‘The Middle Eastern Adventure Traveller’, ‘Micro Moments: The secret to always winning in an era of Facebook and Instagram’, ‘Stimulating Innovation in a New Era’, ‘Local Hood: The end of tourism’, and ‘Over Tourism: Loving Destinations to Death’.
“ Nepal has so much to offer to quench the thirst of all types of adventure seekers and this fastest-growing segment of travel is something that can really affirm the untapped potential of Nepalese Tourism. Nepal has to be well marketed as an ultimate adventure destination intensifying the optimum potentials arises from a true blend of nature, culture, and adventure; and incorporating the latest trends in digital marketing.” Suresh Singh Budal , PATA Nepal CEO said during the discussions.
The fair provided an ideal platform to showcase Nepal as an exotic adventure destination with its umpteen options for activities in this segment according to PATA Nepal.
With five airlines flying more than 70 flights per week in this sector, the market carries huge potential in terms of high-end clientele. Even though the market has yet to be explored well, Nepal is well known as an adventure destination in the Middle East countries.
Prince Bandar bin Khalid bin Fahd successfully climbed the world’s highest mountain Mt. Everest of Nepal on May 19, 2012, and reportedly became the first Saudi Arabian to climb seven summits and the highest peaks in all seven continents.
As per official data, 5,000 to 6,000 Arabian tourists visit Nepal, every year.
With a little investment in market research and branding, Nepal with its wealth of adventure and natural beauty could inspire the Arabian travelers to explore other regions like Langtang, Annapurna, Kathmandu valley and Mustang further north, and to Pokhara and Chitwan for nature and leisure activities.